Our Purpose & Values

Our Purpose

Advancing the way the world moves

This is our North Star that articulates why we do what we do. We’ve always helped people reach their destinations; now, we’re in a new era of mobility. We’re providing our customers with value and choice like never before – most notably, offering EV and combustion engine vehicles, allowing customers the flexibility to travel however they choose. Our brands resonate across an array of geographies and demographics. And we offer something for everyone – leisure, corporate, rideshare, and fleet. We are truly advancing the way the world moves.

Our Values

We Put People First, We Drive Change & We Win Together

These values are the guiding principles that shape our culture, influence decisions, and ultimately drive our success. Each one, detailed below, represents who we are as a company. It’s important to remember that the foundation of our purpose and values is integrity. Whether it’s interacting with each other, customers, or stakeholders, this is a key quality we uphold at all times in our organization. Our values, built on integrity, empower employees to make sound decisions by applying them to any challenge, question, or situation that may arise. With this defined commitment to what matters, we can rally behind a united cause.

We Put People First

We show up for each other and the people we serve – this includes employees, customers, and all stakeholders. We do this by consistently providing excellent customer service, navigating uncertainty with confidence and developing and growing our talent.

We Drive Change

We step up to make things better and set the pace for an electric future. We embrace change as an opportunity for growth and improvement. We are agile, competitive, and deliver exceptional results by encouraging a mindset of continuous learning and defying the status quo.

We Win Together

We work together and communicate to succeed as a team. We recognize success is not an individual achievement but a collective effort. We celebrate each other’s successes and support one another during challenges, maintaining an environment of trust, transparency, and open communication.